Copywriting

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I’ve been using words to help organizations since 2013.

In 2013, I wrote for City Kidz as an intern, producing scripts and newsletter content for them. After my internship, I continued doing this for them on a freelance basis. You can read stories written by me in newsletters here and here (all stories were ghost-written by me).

Throughout my time at university, I wrote for various student publications. For Ryerson’s student blog, I wrote about my experiences volunteering abroad, shared tips and tricks for students entering university, and was featured as a superfan blogger for the CIS Men’s Basketball championships, hosted at Ryerson in 2015.

While working at Hope Mission, I wrote and edited for their social media channels and emails. One example of this writing was writing for our Calgary donors on Giving Tuesday. While some of the campaign could be written in advance, this example drops off after a 1 pm ask - because we needed to adapt our writing to meet where the campaign was at.

This year, Hope Mission reached out to me about writing for their direct mail campaigns. Previously, Hope Mission used Russ Reid, a fundraising agency, for most of their direct mail work. In 2018, they ended this partnership, and looked for other writers to add to their roster. Here, you can see my writing on a direct mail campaign, targeting Edmonton donors to give towards camp, and a subsequent email campaign to match the direct mail piece.

When I’m not writing for organizations, I write personally, particularly about the intersection of my personal life and my faith. In 2017, I was honoured to be published alongside some of my favourite female authors in A Moment to Breathe, a 365 day devotional for women, published by (in)courage. My published posts can be found here.